The very first international TV ad aired in Vietnam in 1992. Over the past eighteen years much has changed in Vietnam’s media scene. As the overall media and advertising landscape continues to grow, what are the watermarks and trends that will surface over the new few years?

Crawling to the future - Vietnam Media scene

The very first international TV ad aired in Vietnam in 1992. Over the past eighteen years much has changed in Vietnam’s media scene. As the overall media and advertising landscape continues to grow, what are the watermarks and trends that will surface over the new few years?

Ralf Matthaes is an Infocus Consultants who takes a look into the past to identify how TV, Print, Outdoor, Radio and Digital interact in Vietnam today and how this interaction will change in the future.

In 1996, Ralf established TNS Vietnam, as a part of the TNS Global Group and has since opened TNS Media (1999), Kantar Worldpanel (2002) and was promoted to Managing Director of the TNS Mekong Region. After 20 years of Corporate life, most with TNS, Ralf has recently established Infocus Mekong, a Brand and Market entry consultancy based in Vietnam, covering South East Asia.