Content Is King “Everyone’s focused on tech and delivery and distribution, as well as audience segmentation” Attention Economy We can only take in so much and we have limited attention.

Magazine Avertising Print magazines are the only experience where consumers consider the advertising as an integral and desired part of the content experience. ofexperience. No other media can say that, except the Super Bowl. Sixty-three percent of people say that magazines will be a worse experience without the ads. Four Trends You Didn’t See Coming! Content Is King “Everyone’s focused on tech and delivery and distribution, as well as audience segmentation” Attention Economy We can only take in so much and we have limited attention. I call it the “attention economy ” Brands Rule - Across Any Medium “Content through brands. Print magazine to a video, to a digital experience”

Other Items