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Marketing & Media Resources

2017 has seen a huge shift in attitudes especially towards the importance of a brands country of origin and the…
Mobile Marketing is becoming a tool to optimize marketing activities. The report shows the explosive growth of mobile traffic in…
Vietnam – Digital Landscape Q3/2015 focuses on 7 main issues, significantly in Internet user behavior as well as the trend…
As global economic recovery progresses and consumer sentiment strengthens, retailers are expanding their networks globally.
Social movements have been studied for a very long time and in great depth. Some scholars have spent their entire…
Mobile advertising has come a long way in a very short time. From SMS on feature phone to video ads…
Developments in technology, especially the revolution of the Internet and social media, have undoubtedly shifted the focus of marketers from…
The transition to mobile payments is part of a much larger transition where the lives of individuals are becoming entwined…

Banner Blindness

Added on Thursday, 24 March 2016 in Marketing & Media Resources
Smartphones have become an integral part of every firm’s digital marketing strategy. However, many firms are struggling on this front,…
Flurry Analytics from Yahoo presents the latest stats on app usage in mobile, based on the 700,000+ apps that it…
Joe takes a deep dive into the key drivers and trends of the mobile age. Measurement, being a key driver…
The mobile banking landscape is evolving – from basic transactional services (alerts, statements, etc.) to advanced transactional services (fund transfers,…
Today’s consumers spend most of their time on mobile devices. But how do you maximize reach and results on mobile?…
Since the first real smartphone was released in 2006 we have been faced with new challenges. But are these challenges…
Mobile is no longer a device or channel - it is a great opportunity to create innovative experiences to connect…
Joshua share his opinions on the dynamics of the world’s two largest markets and infers on the similarities and difference…
Smartphones become an integral part of consumers’ lives, with 70% of mobile users keeping their phones with them more than…
Results from Walmart, MasterCard, Coca Cola and AT&T using the MMA’s proprietary SMoX research demonstrating the impact of mobile on…
Vietnam’s radio network provides great opportunities for companies to create new brand experiences and engage consumers even when they’re driving,…
The “Always-On” consumer is accessing multiple kinds of content across multiple devices everyday. This requires brands to think more expansively…