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2017 has seen a huge shift in attitudes especially towards the importance of a brands country of origin and the…
Mobile Marketing is becoming a tool to optimize marketing activities. The report shows the explosive growth of mobile traffic in…
Vietnam – Digital Landscape Q3/2015 focuses on 7 main issues, significantly in Internet user behavior as well as the trend…
As global economic recovery progresses and consumer sentiment strengthens, retailers are expanding their networks globally.
Social movements have been studied for a very long time and in great depth. Some scholars have spent their entire…
Mobile advertising has come a long way in a very short time. From SMS on feature phone to video ads…
Developments in technology, especially the revolution of the Internet and social media, have undoubtedly shifted the focus of marketers from…
The transition to mobile payments is part of a much larger transition where the lives of individuals are becoming entwined…

Banner Blindness

Added on Thursday, 24 March 2016 in Marketing & Media Resources
Smartphones have become an integral part of every firm’s digital marketing strategy. However, many firms are struggling on this front,…
Flurry Analytics from Yahoo presents the latest stats on app usage in mobile, based on the 700,000+ apps that it…