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VietnamBusiess.TV - Vietnam Business News, Videos and Market Research

How many percent of internet penetration in Vietnam? How many mobile subscribers do VN telcos have?
For digital companies and websites, impressions, clicks, CPI and CPM don’t tell you much about your audience, your prospects and…

Marketing vs Branding

Added on Thursday, 05 February 2015 in Marketing & Media Resources
Vietnamese companies are looking to expand internationally and manage their brands so that they are identifiable to both domestic and…
Vietnam’s evolving IT regulatory framework, corporate governance/compliance and cyber security, and its impact on investment/development in ITC sector and what…
With the revolution of social networks, millions of conversations about brands, products and services are now online. Social media becomes…
Most of us sleep with our phones within reach. Many of us even check it before we go to sleep…

From Vietnam to The World

Added on Thursday, 05 February 2015 in Marketing & Media Resources
Vietnamese enterprises have evolved based on an unleveled playing field given their strong relationship with and protection from the local…
Understand Vietnam’s rural consumers, their size, their media habits, the channels to influence them and the business opportunities for domestic…
Recent innovations in online advertising mean that’s it’s easier than ever to get campaigns up quickly. Everyone is excited and…
With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest…
For advertisers the commodity in shortest supply is human attention. Advertising has changed dramatically since 20% of peple have looked…
Storytelling has evolved from telling personal stories to an effective tool in business communication that has a magic power to…
The very first international TV ad aired in Vietnam in 1992. Over the past eighteen years much has changed in…
Community and Social Media have risen dramatically during the the past year and are the “buzz terms” within corporate suites…
Content Is King “Everyone’s focused on tech and delivery and distribution, as well as audience segmentation” Attention Economy We can…