Asia Market Research

Search by Category

Search Marketing Research

Business Consumers Management

  •   
Marketing Media Technology
     
We're adding new items so come back often to see the latest research

VietnamBusiess.TV - Vietnam Business News, Videos and Market Research

The transition to mobile payments is part of a much larger transition where the lives of individuals are becoming entwined…

Banner Blindness

Added on Thursday, 24 March 2016 in Marketing & Media Resources
Smartphones have become an integral part of every firm’s digital marketing strategy. However, many firms are struggling on this front,…
Flurry Analytics from Yahoo presents the latest stats on app usage in mobile, based on the 700,000+ apps that it…
Joe takes a deep dive into the key drivers and trends of the mobile age. Measurement, being a key driver…
Today’s consumers spend most of their time on mobile devices. But how do you maximize reach and results on mobile?…
The mobile banking landscape is evolving – from basic transactional services (alerts, statements, etc.) to advanced transactional services (fund transfers,…
Since the first real smartphone was released in 2006 we have been faced with new challenges. But are these challenges…
Mobile is no longer a device or channel - it is a great opportunity to create innovative experiences to connect…
Joshua share his opinions on the dynamics of the world’s two largest markets and infers on the similarities and difference…
Smartphones become an integral part of consumers’ lives, with 70% of mobile users keeping their phones with them more than…
Results from Walmart, MasterCard, Coca Cola and AT&T using the MMA’s proprietary SMoX research demonstrating the impact of mobile on…
Vietnam’s radio network provides great opportunities for companies to create new brand experiences and engage consumers even when they’re driving,…
The “Always-On” consumer is accessing multiple kinds of content across multiple devices everyday. This requires brands to think more expansively…
They're the decision makers of tomorrow. They’re the opinion leaders of today. Born in the digital era, Gen Z is…

2015 Mid Year Consumer Trends

Added on Wednesday, 16 September 2015 in Marketing & Media Resources
For the time being, Vietnam witnesses higher population, with increasing number of working-age people, than many other countries in Asia.…