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Market Research & Presentations

It is often cited by ad practitioners that market research holds back the ad industry by designing inappropriate and insensitive…
Rapid changes in technology, media and Vietnamese consumer habits continue to put pressure on marketing teams to act and innovate…
Having a reasonable outlook forecast for Vietnam market has always been a challenge given the high volatility of the market.…
Richard will discuss the key consumer trends to catch in 2017. Unveiling what exactly is influencing the Vietnamese consumer, how…
Consumer confidence is the key driver of all economies globally. Find out how confident both Vietnamese consumers and Vietnam’s business…
Jones Lang LaSalle Incorporated, Hitachi, and Hitachi Asia Ltd. have announced an agreement to conduct collaborative studies applying Hitachi technology…
Vietnam is on the rise as increasing levels of foreign direct investment (FDI) support strong economic growth and help to…

Beauty Within: Mobile Moves Beauty

Added on Wednesday, 15 February 2017 in Market Research
Beauty has provided a means of self-expression for generations. In the past, the industry dictated the trends people adopted, but…

Digital in 2017: Southeast Asia

Added on Wednesday, 15 February 2017 in Market Research
Today marks a momentous milestone for all things digital, with the new Digital in 2017: Southeast Asia Overview report from…

Vietnam Market Outlook 2017

Added on Monday, 06 February 2017 in Market Research
CBRE Vietnam Market Outlook will highlight the performance and trends of the real estate industry of Vietnam in the recent…
Vietnam has been labelled Asia’s “Outperformer” in terms of its 2016 economic growth. The country continues to outshine its Asian…
Modern trade in the 4 key cities of Urban Vietnam has grown slower than many previously forecasted, with an increase…
Vietnam beauty market is no exception but more questioning to any beauty consumer goods company is – how much should…

Engaging Consumers in The State of Mobile

Added on Monday, 23 January 2017 in Market Research
Mobile is now the primary touch point for engaging consumers. But industry hasn’t caught up with the change, traditional packaging…
Native advertisements registered higher lift for brand affinity and higher lift for for purchase intent responses than traditional banner ads.…