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Market Research & Presentations

Welcome to Interaction 2017. Each year GroupM publishes its overview and speculations on the state of digital marketing and its…

HCMC Office Market Outlook Q1 2017

Added on Tuesday, 11 April 2017 in Market Research
As Vietnam’s economy is growing rapidly with 21.5% y-o-y increase in FDI as of Q1 2017, there is increasing demand…

Vietnam Pay-TV Landscape 2017

Added on Friday, 07 April 2017 in Market Research
Vietnam intends to complete the switch from terrestial TV broadcasting transmission by analog to digital by the end of 2020.…

Cinema Advertising

Added on Friday, 07 April 2017 in Market Research
Cinema advertising - ultimate platform covers larger-than-life screens and powerful audio systems that effectively bring your message to an audience…
Consumers are changing, what is working today you cannot guarantee would work tomorrow. Media planners should develop more analytical skills…

The Conenected Consumer

Added on Friday, 07 April 2017 in Market Research
There are 3 fact that everyone need to admit when you try to reach your consumer: connected consumer is social,…
As per Kantar Worldpanel Vietnam, in-home purchase during Tet 2017 is estimated to reach $USD1.76 Billion for total Vietnam, which…
The fact that Tet spending for FMCG almost doubles spending of a normal month. Packaged Foods and Beverages are hot…

Context Marketing

Added on Tuesday, 04 April 2017 in Market Research
Utilize and maintain the context in your marketing execution. By keeping the same context from the moment they are aware…

2017 Mobile Marketing Trends

Added on Tuesday, 04 April 2017 in Market Research
What makes Kantar Milwardbrown winning campaign in 2016? Finalists created integrated campaigns: 80% userd apps, 62% used social media and…
Both Ho Chi Minh City (HCMC) and Hanoi reported strong launching and sales activity in the first quarter of 2017.…
How will the introduction of new Metrolines and Integrated Business Parks change the way we work, live and play?Both Ho…
The premium segment is experiencing strong growth — outpacing total category sales in many markets — with strong potential for…
The global consumer confdence index was 101 in the fourth quarter, up three points from the frst quarter of 2016.…
The technology sector is rapidly evolving in Asia Pacific. The introduction and adoption of technology tools has changed our professional…