Asia Market Research

Mobile is no longer a device or channel - it is a great opportunity to create innovative experiences to connect with consumers. Lien shares approaches to driving innovation on mobile platforms and connecting with the ‘always on’ consumer across the Developing and Emerging markets.

Leveraging Mobile To Drive Innovation and Enhance Brand Experiences

Mobile is no longer a device or channel - it is a great opportunity to create innovative experiences to connect with consumers. Lien shares approaches to driving innovation on mobile platforms and connecting with the ‘always on’ consumer across the Developing and Emerging markets.

Xuan Lien2

Huynh Thi Xuan Lien is the Senior Vice President of Marketing of Suntory Pepsico Vietnam Beverage Company - the leading beverages company in Vietnam. Being with Suntory Pepsico Vietnam over the last 8 years, Lien has been instrumental for the success and the leadership of the brands across the portfolio of Pepsico today.

With over 15 years’ experience in marketing and an in-depth understanding of FMCG market, from hair care to dairy, skin care to beverages, from pure branding to innovation, Lien has worked with the top FMCG firms in Vietnam including LG, Dutch Lady, Unilever and Suntory Pepsico.

As a passionate person with diverse experience in marketing field and a talent developer, Lien is truly a marketer and a leader, who has worked and lived her job with the whole heart and mind. She is a member of Adclub, working with WFA to develop the advertisement standard for Vietnam. Lien is also a great supporter of the youth development programs.

For more information on Pepsico Vietnam visit their website at: http://www.suntorypepsico.vn/en