Asia Market Research

If the Content is King then distribution is queen. Why does your brand need Content? What Content can do? How to develop a Content strategy?

Content Marketing and not just TVC

The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services. Today, the buyer is the expert and the one proactively reaching out to brands and businesses for help.

There is an answer to this buyer-driven environment: Content. Content marketing is the savvy marketer’s response to the new, relationship-based, buyer-driven, digital marketplace.


Deboo Mohanty - CEO at VivaKi Vietnam - is a Marketing & Advertising Investment Specialist, who has been working in the Industry for more than 20 years. He has been in Vietnam for last 10 years and prior to this worked in India. He holds a Master of Business Administration with specialization in Marketing and Media. VivaKi Vietnam is a member of Publicis Groupe Media, which owns and runs worldwide media agencies including Equinox, Performics, Starcom and Zenith, Optimedia.

For more information on VivaKi Vietnam visit their website at: