Asia Market Research

We are united in our belief in the power of digital as a medium and in our understanding of its growing importance in our consumers’ lives. The question has always been more about how and where to begin, and how to estimate and measure ROI within existing frameworks that we understand.

2015: Probably the most important year for digital

We are united in our belief in the power of digital as a medium and in our understanding of its growing importance in our consumers’ lives. The question has always been more about how and where to begin, and how to estimate and measure ROI within existing frameworks that we understand.

Arup Bansal has 2 graduate degrees and a MBA. He has more than 12 years of experience in communications and marketing and has spent majority of his career in India working with FMCG and telecom companies.

He started his career in Vietnam by leaving client side to be on the agency side. He has been in Vietnam for almost 3 years (July 2012) and is now working as the Managing Director of MEC, a Group M company, one of the leading media agencies in Vietnam.

For more information on MEC visit their website at: http://www.mecglobal.com/