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Change in Vietnam Brand & Advertising Attitudes - Aug 2017
Added on Friday, 25 August 2017
in
Marketing & Media Resources
From
Infocus & Associates
2017 has seen a huge shift in attitudes especially towards the importance of a brands country of origin and the…
Tagged under
Digital Marketing
Advertising
Vietnam
Marketing
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The Paid Owned Earned of Mobile Marketing
Added on Friday, 29 April 2016
in
Marketing & Media Resources
From
Vietnam Digital Academy
Mobile Marketing is becoming a tool to optimize marketing activities. The report shows the explosive growth of mobile traffic in…
Tagged under
Vietnam
Marketing
Mobile
Digital Marketing
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Vietnam – Digital Landscape Q3/2015
Added on Thursday, 31 March 2016
in
Marketing & Media Resources
From
Moore Corporation
Vietnam – Digital Landscape Q3/2015 focuses on 7 main issues, significantly in Internet user behavior as well as the trend…
Tagged under
Vietnam
Digital Marketing
Marketing
Market Insights
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How Active Are Retailers Globally?
Added on Tuesday, 29 March 2016
in
Marketing & Media Resources
From
CBRE Vietnam
As global economic recovery progresses and consumer sentiment strengthens, retailers are expanding their networks globally.
Tagged under
Market Research
Vietnam
media
Customer
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The Anatomy of Social Movements and How Can Brands Leverage Them
Added on Tuesday, 29 March 2016
in
Marketing & Media Resources
From
Abhijit Das - Head of Planning, Grey Worldwide (Malaysia)
Social movements have been studied for a very long time and in great depth. Some scholars have spent their entire…
Tagged under
Asia
Social
Market Research
Advertising
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Evolution of Mobile Advertising Tools for Marketers
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Ronen Mense - Vice President Asia, AppsFlyer
Mobile advertising has come a long way in a very short time. From SMS on feature phone to video ads…
Tagged under
Vietnam
Mobile
Advertising
Mobile trends
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Online and Offline Marketing Integration and How It Applies for Online Businesses
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Jose Finch - Country Managing Director, ZALORA Vietnam
Developments in technology, especially the revolution of the Internet and social media, have undoubtedly shifted the focus of marketers from…
Tagged under
Vietnam
Marketing
Market Insights
Retail
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Mobile Money for Retailers and Advertisers
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Nguyen Ba Diep - Executive Vice Chairman, M_Service
The transition to mobile payments is part of a much larger transition where the lives of individuals are becoming entwined…
Tagged under
Vietnam
Mobile
Retail
Advertising
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Banner Blindness
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Martin Nygate
Smartphones have become an integral part of every firm’s digital marketing strategy. However, many firms are struggling on this front,…
Tagged under
Vietnam
Communication
Mobile
Advertising
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State of App Nation in Asia and How to Take Advantage of Mobile App Data
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Nitin Mathur - Senior Director, Marketing (APAC) & Head of Media (INSEA) , Yahoo
Flurry Analytics from Yahoo presents the latest stats on app usage in mobile, based on the 700,000+ apps that it…
Tagged under
Vietnam
Mobile trends
Mobile
Analysis
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Insights & Opportunities in the Mobile Age
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Joe Nguyen - Senior Vice President, Asia Pacific, comScore, Inc.
Joe takes a deep dive into the key drivers and trends of the mobile age. Measurement, being a key driver…
Tagged under
Vietnam
Market Insights
Opportunity
Mobile
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Application of Mobile Technology for Retail Banking
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Kalidas Ghose
The mobile banking landscape is evolving – from basic transactional services (alerts, statements, etc.) to advanced transactional services (fund transfers,…
Tagged under
Vietnam
Mobile
Retail
Internet of Things
Read full article
Mobile Advertising is Dead. Long Live Mobile Advertising
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Vikas Gulati - Managing Director in Asia, Opera Mediaworks
Today’s consumers spend most of their time on mobile devices. But how do you maximize reach and results on mobile?…
Tagged under
Vietnam
Advertising
Mobile
Branding
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Re.Think Mobile
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Kristian Barnes - CEO, Vizeum Asia Pacific
Since the first real smartphone was released in 2006 we have been faced with new challenges. But are these challenges…
Tagged under
Vietnam
Mobile
Analysis
Challenge
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Leveraging Mobile To Drive Innovation and Enhance Brand Experiences
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Huynh Thi Xuan Lien - Senior Vice President - Marketing, Suntory Pepsico Vietnam Beverage Company
Mobile is no longer a device or channel - it is a great opportunity to create innovative experiences to connect…
Tagged under
Vietnam
Mobile
Marketing
Branding
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No two markets are same yet they are not different
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Joshua Maa - Founder & CEO, Madhouse Inc.
Joshua share his opinions on the dynamics of the world’s two largest markets and infers on the similarities and difference…
Tagged under
Vietnam
Economy
Mobile
Marketing
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Role of Mobile in a Creative Economy
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Le Hong Minh - Founder, Chairman and CEO, VNG Corporation
Smartphones become an integral part of consumers’ lives, with 70% of mobile users keeping their phones with them more than…
Tagged under
Vietnam
Challenge
Economy
Mobile
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Finally, We Know for Sure Mobile Marketing Works!
Added on Thursday, 24 March 2016
in
Marketing & Media Resources
From
Rohit Dadwal - Managing Director, Mobile Marketing Association Asia Pacific Limited
Results from Walmart, MasterCard, Coca Cola and AT&T using the MMA’s proprietary SMoX research demonstrating the impact of mobile on…
Tagged under
Digital Marketing
media
Vietnam
Branding
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Reaching Vietnam’s Consumers through their “Ears” …
Added on Wednesday, 16 September 2015
in
Marketing & Media Resources
From
MegaMedia
Vietnam’s radio network provides great opportunities for companies to create new brand experiences and engage consumers even when they’re driving,…
Tagged under
Vietnam
Social
media
Investment
Digital Marketing
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THE CONTENT MARKETING IMPERATIVE: From Campaigns to Content – Brands as Publishers
Added on Wednesday, 16 September 2015
in
Marketing & Media Resources
From
Unilever Vietnam
The “Always-On” consumer is accessing multiple kinds of content across multiple devices everyday. This requires brands to think more expansively…
Tagged under
Vietnam
Content Marketing
Digital Marketing
media
Branding
Publishing
Read full article
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