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Marketing & Media Resources
Change in Vietnam Brand & Advertising Attitudes - Aug 2017
Added on Friday, 25 August 2017
in Marketing & Media Resources
- From Infocus & Associates
2017 has seen a huge shift in attitudes especially towards the importance of a brands country of origin and the…
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The Paid Owned Earned of Mobile Marketing
Added on Friday, 29 April 2016
in Marketing & Media Resources
Mobile Marketing is becoming a tool to optimize marketing activities. The report shows the explosive growth of mobile traffic in…
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Vietnam – Digital Landscape Q3/2015
Added on Thursday, 31 March 2016
in Marketing & Media Resources
- From Moore Corporation
Vietnam – Digital Landscape Q3/2015 focuses on 7 main issues, significantly in Internet user behavior as well as the trend…
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How Active Are Retailers Globally?
Added on Tuesday, 29 March 2016
in Marketing & Media Resources
- From CBRE Vietnam
As global economic recovery progresses and consumer sentiment strengthens, retailers are expanding their networks globally.
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The Anatomy of Social Movements and How Can Brands Leverage Them
Added on Tuesday, 29 March 2016
in Marketing & Media Resources
Social movements have been studied for a very long time and in great depth. Some scholars have spent their entire…
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Evolution of Mobile Advertising Tools for Marketers
Added on Thursday, 24 March 2016
in Marketing & Media Resources
Mobile advertising has come a long way in a very short time. From SMS on feature phone to video ads…
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Online and Offline Marketing Integration and How It Applies for Online Businesses
Added on Thursday, 24 March 2016
in Marketing & Media Resources
Developments in technology, especially the revolution of the Internet and social media, have undoubtedly shifted the focus of marketers from…
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Mobile Money for Retailers and Advertisers
Added on Thursday, 24 March 2016
in Marketing & Media Resources
The transition to mobile payments is part of a much larger transition where the lives of individuals are becoming entwined…
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Smartphones have become an integral part of every firm’s digital marketing strategy. However, many firms are struggling on this front,…
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State of App Nation in Asia and How to Take Advantage of Mobile App Data
Added on Thursday, 24 March 2016
in Marketing & Media Resources
Flurry Analytics from Yahoo presents the latest stats on app usage in mobile, based on the 700,000+ apps that it…
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Insights & Opportunities in the Mobile Age
Added on Thursday, 24 March 2016
in Marketing & Media Resources
Joe takes a deep dive into the key drivers and trends of the mobile age. Measurement, being a key driver…
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Application of Mobile Technology for Retail Banking
Added on Thursday, 24 March 2016
in Marketing & Media Resources
- From Kalidas Ghose
The mobile banking landscape is evolving – from basic transactional services (alerts, statements, etc.) to advanced transactional services (fund transfers,…
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Mobile Advertising is Dead. Long Live Mobile Advertising
Added on Thursday, 24 March 2016
in Marketing & Media Resources
Today’s consumers spend most of their time on mobile devices. But how do you maximize reach and results on mobile?…
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Re.Think Mobile
Added on Thursday, 24 March 2016
in Marketing & Media Resources
Since the first real smartphone was released in 2006 we have been faced with new challenges. But are these challenges…
Leveraging Mobile To Drive Innovation and Enhance Brand Experiences
Added on Thursday, 24 March 2016
in Marketing & Media Resources
Mobile is no longer a device or channel - it is a great opportunity to create innovative experiences to connect…
No two markets are same yet they are not different
Added on Thursday, 24 March 2016
in Marketing & Media Resources
Joshua share his opinions on the dynamics of the world’s two largest markets and infers on the similarities and difference…
Role of Mobile in a Creative Economy
Added on Thursday, 24 March 2016
in Marketing & Media Resources
Smartphones become an integral part of consumers’ lives, with 70% of mobile users keeping their phones with them more than…
Finally, We Know for Sure Mobile Marketing Works!
Added on Thursday, 24 March 2016
in Marketing & Media Resources
Results from Walmart, MasterCard, Coca Cola and AT&T using the MMA’s proprietary SMoX research demonstrating the impact of mobile on…
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Reaching Vietnam’s Consumers through their “Ears” …
Added on Wednesday, 16 September 2015
in Marketing & Media Resources
- From MegaMedia
Vietnam’s radio network provides great opportunities for companies to create new brand experiences and engage consumers even when they’re driving,…
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THE CONTENT MARKETING IMPERATIVE: From Campaigns to Content – Brands as Publishers
Added on Wednesday, 16 September 2015
in Marketing & Media Resources
- From Unilever Vietnam
The “Always-On” consumer is accessing multiple kinds of content across multiple devices everyday. This requires brands to think more expansively…
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