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China introduced the biggest changes to its individual income tax (IIT) system since at least 2011 with the passing of…
Chinese Tourists: Dispelling the Myths is an in-depth look at China’s outbound tourist market prepared by McKinsey China. Using findings…

Cinema Advertising

Added on Friday, 07 April 2017 in Market Research
Cinema advertising - ultimate platform covers larger-than-life screens and powerful audio systems that effectively bring your message to an audience…
This is the fourth edition of JLL’s City Momentum Index (CMI), first published in 2014. The CMI tracks the speed…
China's investment property market remains attractive. Deal volumes fell steeply in Q1, but this drop is misleading given high interest…
Vietnam has two airline companies – Vietnam Airlines and VietJet. Recently there was a news that market cap of VietJet…
This executive summary from ComScore provides a snapshot of the digital travel landscape in the Asia-Pacific (APAC) region, using audience…
This executive summary from ComScore provides a snapshot of the digital travel landscape in Vietnam, using audience sizes, demographics and…

Connecting People To Content

Added on Thursday, 15 June 2017 in Market Research
Over the past ten years, few industries have experienced as transformative a period as telecommunications. Rapidly proliferating technologies, devices, and…
The global consumer confdence index was 101 in the fourth quarter, up three points from the frst quarter of 2016.…
Vietnam Consumer Finance Report 2017 - The fifth issue on this sector. The first issue was released in 2013 which…
The 2017 Q1 Asia Consumer Insights is now available with FMCG trends in a variety of categories in the region,…

Consumer Insights Asia Q2 2017

Added on Friday, 22 September 2017 in Market Research
Overall, growth in FMCG market in Asia slightly declined to 3.0% year-on-year in Q2, compared to 3.4% in Q1. E-commerce…

Consumer Insights Asia Q3 2017

Added on Thursday, 08 March 2018 in Market Research
2017 Q3 Asia Consumer Insights report is now available with FMCG trends in a variety of categories in the region,…
Brighter views in Urban Vietnam, India and Taiwan while a slight deceleration in Asia FMCG market. FMCG grows at 3.1%,…
By: Gaurang Kotak, Head of Consumer Insights, Nielsen VietnamThis is a keynote presentation from the Mobile Marketing Association – MMA…
What is the most effective strategy to create complex dialogues that will reach target communities whether they’re online or driving…

Content Chaos

Added on Thursday, 08 June 2017 in Market Research
Brands need to navigate through the information overload and attention spans shorter than that of a goldfish. Key concepts and…
Brands want to be publishers, but sometimes they can’t get out of their own way. From strategy to effort there…

Context Marketing

Added on Tuesday, 04 April 2017 in Market Research
Utilize and maintain the context in your marketing execution. By keeping the same context from the moment they are aware…