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The Vietnam’s economic growth continuously showed positive signals. Overall market growth follows a “new normal” trend – moving at sluggish…
Positive movement is captured in Urban FMCG market while Rural market faces decelerating growth in December 2016. In FMCG, their…
In a blink of an eye, the world has transformed. A true adage globally but particularly true in Vietnam. Vietnamese…

Sports Marketing in the Digital Age

Added on Monday, 23 January 2017 in Market Research
How can a brand thrive in a world of ever shortening attention spans, and where authenticity has become an urban…
Native advertisements registered higher lift for brand affinity and higher lift for for purchase intent responses than traditional banner ads.…

Engaging Consumers in The State of Mobile

Added on Monday, 23 January 2017 in Market Research
Mobile is now the primary touch point for engaging consumers. But industry hasn’t caught up with the change, traditional packaging…
Vietnam beauty market is no exception but more questioning to any beauty consumer goods company is – how much should…
Modern trade in the 4 key cities of Urban Vietnam has grown slower than many previously forecasted, with an increase…
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam,…
Consumer confidence is the key driver of all economies globally. Find out how confident both Vietnamese consumers and Vietnam’s business…