Executive Summary
• 20’s go to cinema most often among the age groups
• As the way to check the latest movie information, friends,
web/FB are common in general while 30’s have strong
preference in Film forums
• Facebook is the common website for getting movie information
for 10’/20’s, while 30’s rely on 123phim.vn/
• Lotte Cinema is the common choice for 10’s while 30’s choose
Galaxy Cinema.
• More than 80% buy food / snacks when going to see movies
• 34% receives calls even when watching movies