Executive Summary
• 76% Vietnamese have their own motorbike and 75% of them bought
the new one.
• Honda Wave is the most popular motorbike
• 80% of teens and 71% of 20’s motorbikes are paid by their parents.
• Brand (44%), after service (43%) and price (39%) are 3 main factors
as the purchase factors.
• 49% ask their friend’s advice before the purchase. The ratio seems
to be higher with female (58%)
• Bad driving behaviours of motorbike/car drivers (44%) is the main
dissatisfaction among male while gasoline (57%) is what female
cares about.
• 49% have had motorbike accident with other motorbike before.