Asia Market Research

In August 2014, CBRE conducted its first ever consumer survey, interviewing 11,000 consumers in 11 major cities across Asia Pacific to discover where and how they shop for non-food items such as clothing, shoes, accessories, skin care products and electronics goods – particularly in relation to their changing behaviour and expectations of different types of shopping destinations. Vietnam was included in the survey.

APAC Consumer Survey 2014 in Vietnam

In August 2014, CBRE conducted its first ever consumer survey, interviewing 11,000 consumers in 11 major cities across Asia Pacific to discover where and how they shop for non-food items such as clothing, shoes, accessories, skin care products and electronics goods – particularly in relation to their changing behaviour and expectations of different types of shopping destinations. Vietnam was included in the survey.

Topics covered include:

  • - How consumers value the improvement of shopping centres
  • - What makes a shopping centre/high-street attractive
  • - How do shoppers reach their destination
  • - How do consumers see the interaction between ONLINE and IN-STORE"
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This report was provided to VietnamBusiness.TV by CBRE Vietnam Research Team, which forms part of CBRE Global Research—a network of preeminent researchers who collaborate to provide real estate market research and econometric forecasting to real estate investors and occupiers around the globe.

For more information about CBRE Vietnam visit their website at: http://www.cbrevietnam.com