Asia Market Research

Despite healthy looking GDP growth in Vietnam, all is not as it seems. n the historic super growth segment of FMCG, the market went into decline for the first time in 2014 in over 20 years of Nielsen recording the market, and despite some growth coming back, it remains well behind the GDP numbers and of the average growth over the last decade. We will investigate how to succeed in this tough environment and what this increasingly savvy consumer wants from us in the retailing world.

Vietnam FMCG today and tomorrow

Despite healthy looking GDP growth in Vietnam, all is not as it seems. n the historic super growth segment of FMCG, the market went into decline for the first time in 2014 in over 20 years of Nielsen recording the market, and despite some growth coming back, it remains well behind the GDP numbers and of the average growth over the last decade. We will investigate how to succeed in this tough environment and what this increasingly savvy consumer wants from us in the retailing world.

Vaughan Ryan - Managing Director at Nielsen Vietnam - has been with Nielsen since 2002 in which time he has held several jobs working with hundreds of companies across Australia, Thailand, Vietnam and Cambodia.

Prior to Nielsen, Vaughan worked within the liquor industry, with brewer Lion Nathan, Corby Distillery (Allied Domecq) in Canada and for Southcorp Wines in California with their joint venture in Seven Peaks Winery. While working, he has also completed a Masters of International Business from Calpoly University in San Luis Obispo, California and Swinburne University in Melbourne, to compliment his Bachelor of Arts in Politics and Asian Studies.

For more information on Nielsen Vietnam visit their website at: http://www.nielsen.com/vn/vi.html