Asia Market Research

Few regions are adopting “digital everything” as quickly, enthusiastically, and deliberately as Southeast Asia. In particular, social media is seeing enormous uptake, reflecting the long-standing importance of community ties within the region. Brand-new research by Accenture tracks the strength and momentum of Southeast Asia’s digital acceleration, details the specifics of its consumers’ online behavior and purchasing modes, and touches on what these trends imply for businesses - local and multinational - that are planning for significant growth in the region.

Surfing Southeast Asia’s Powerful Digital Wave

Few regions are adopting “digital everything” as quickly, enthusiastically, and deliberately as Southeast Asia. In particular, social media is seeing enormous uptake, reflecting the long-standing importance of community ties within the region. Brand-new research by Accenture tracks the strength and momentum of Southeast Asia’s digital acceleration, details the specifics of its consumers’ online behavior and purchasing modes, and touches on what these trends imply for businesses - local and multinational - that are planning for significant growth in the region.

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