Asia Market Research

To gain insights into the opportunities and challenges for media and entertainment (M&E) companies in mainland China, we interviewed leaders of large global M&E companies, as well as leading Chinese M&E companies. We have used proprietary Ernst & Young analyses and secondary research to augment our interview fi ndings, and to provide depth and context.

Spotlight on China - Building a roadmap for success in media and entertainment

To gain insights into the opportunities and challenges for media and entertainment (M&E) companies in mainland China, we interviewed leaders of large global M&E companies, as well as leading Chinese M&E companies. We have used proprietary Ernst & Young analyses and secondary research to augment our interview fi ndings, and to provide depth and context.