Asia Market Research

Consumers in Thailand gather information from both traditional media like television, radio and print, and new online media like websites and social-media platforms.

Thailand Media Landscape

Consumers in Thailand gather information from both traditional media like television, radio and print, and new online media like websites and social-media platforms. Traditional media remains the more popular of the two.

Television is a particularly popular medium because it allows for interesting presentation and is easy to access. In Thailand, television has a penetration rate of more than 90%.

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