Asia Market Research

The Internet of Things is fundamentally changing the way we live and will reconstruct the global industrial economy. By working with the Said Business School, the University of Oxford, and Haier Group, Kantar aims to answer these important questions in this white paper:

• What is the new leading brand paradigm in the IoT era?
• What are the standards and definition of this new paradigm?

In order to gain an advantage over the global competition in the Internet of Things era, enterprises must not only pursue innovation in technology and products, but also build a unique moat for themselves through mode innovation. Specifically, the innovation of brand mode is particularly important.

For enterprises that aspire to win a place in the vast new world of IoT, this white paper will provide a systematic framework that would help them craft a winning strategy by exploring the causes, standards and definitions of the new leading brand paradigm in the IoT era, as well as the impact that this new paradigm will have on organizations and society.

The beginning of the IoT Ecosystem Brand era

The Internet of Things is fundamentally changing the way we live and will reconstruct the global industrial economy. By working with the Said Business School, the University of Oxford, and Haier Group, Kantar aims to answer these important questions in this white paper:

• What is the new leading brand paradigm in the IoT era?
• What are the standards and definition of this new paradigm?

In order to gain an advantage over the global competition in the Internet of Things era, enterprises must not only pursue innovation in technology and products, but also build a unique moat for themselves through mode innovation. Specifically, the innovation of brand mode is particularly important.

For enterprises that aspire to win a place in the vast new world of IoT, this white paper will provide a systematic framework that would help them craft a winning strategy by exploring the causes, standards and definitions of the new leading brand paradigm in the IoT era, as well as the impact that this new paradigm will have on organizations and society.
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This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn