Asia Market Research

Havas and Singapore-based humor platform SGAG have collaborated on a report that uncovers insights to help brand marketers build effective strategies and brand initiatives to engage with Gen Z.

The report, called ‘Finding Success with Gen Z in Singapore’, unveils five codes that Gen Z in Singapore live by. These codes give an insight into the role of media, consumption patterns, and the types of content consumed, prevalent in their lives.

Proud and woke: SGAG and Havas research on the 5 codes Gen Z live by

Havas and Singapore-based humor platform SGAG have collaborated on a report that uncovers insights to help brand marketers build effective strategies and brand initiatives to engage with Gen Z.

The report, called ‘Finding Success with Gen Z in Singapore’, unveils five codes that Gen Z in Singapore live by. These codes give an insight into the role of media, consumption patterns, and the types of content consumed, prevalent in their lives.
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This report was provided by Havas Group. For more information on Havas Group, visit their website at: https://www.havasgroup.com/

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This report was provided by SGAG. For more information on SGAG, visit their website at: http://www.sgag.sg

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