Asia Market Research

Econsultancy

The Here Comes the Centennial: Southeast Asia’s New Generation of Shoppers report, produced by Econsultancy in collaboration with Dentsu Aegis Network, is based on a survey of over 3,000 young consumers within Southeast Asia about their commerce habits.

Defined as individuals born between now and 1995, the research looks at their buying behavior, how they look for products, and the expectations that this group has when it comes to the buying experience.

The key findings of the research are:

• The Centennial Opportunity in Southeast Asia.
• What Centennial Value Most.
• The Centennial Buying Journey.
• Improving the Centennial Buying Experience.

There are an estimated 277 million of this new generation across Southeast Asia that are all digital natives, predominantly rely on mobile experiences but at the same time combine the on with offline experiences to create a complex route to purchase.

Brands can no longer ignore the importance of getting the ecommerce experience right, 50% of Centennials are already spending over $30 USD per month online.

Here Comes The Centennial: Southeast Asia’s New Generation Of Shoppers

Econsultancy

The Here Comes the Centennial: Southeast Asia’s New Generation of Shoppers report, produced by Econsultancy in collaboration with Dentsu Aegis Network, is based on a survey of over 3,000 young consumers within Southeast Asia about their commerce habits.

Defined as individuals born between now and 1995, the research looks at their buying behavior, how they look for products, and the expectations that this group has when it comes to the buying experience.

The key findings of the research are:

• The Centennial Opportunity in Southeast Asia.
• What Centennial Value Most.
• The Centennial Buying Journey.
• Improving the Centennial Buying Experience.

There are an estimated 277 million of this new generation across Southeast Asia that are all digital natives, predominantly rely on mobile experiences but at the same time combine the on with offline experiences to create a complex route to purchase.

Brands can no longer ignore the importance of getting the ecommerce experience right, 50% of Centennials are already spending over $30 USD per month online.
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This report was provided by Econsultancy. For more information on Econsultancy, visit their website at: https://econsultancy.com/

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