Asia Market Research

The Covid-19 crisis has inevitably impacted customer behavior, shaking up the industry and the ways marketers respond - yet there are steps brands can take to earn, maintain, and regain their audience’s trust.

According to a recent Microsoft and iProspect report ”In Brands We Trust: The Intersection of Privacy and Trust in the Age of the Empowered Consumer” – a global report that includes 16 countries across North America, South America, the European Union, Asia and Africa - only 24% of consumers see the value of personalization as the result of sharing data, and just 15% feel they’re getting good value from granting access to their data.

In Brands We Trust – The Intersection of Privacy and Trust in the Age of the Empowered Consumer

The Covid-19 crisis has inevitably impacted customer behavior, shaking up the industry and the ways marketers respond - yet there are steps brands can take to earn, maintain, and regain their audience’s trust.

According to a recent Microsoft and iProspect report ”In Brands We Trust: The Intersection of Privacy and Trust in the Age of the Empowered Consumer” – a global report that includes 16 countries across North America, South America, the European Union, Asia and Africa - only 24% of consumers see the value of personalization as the result of sharing data, and just 15% feel they’re getting good value from granting access to their data.
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This report was provided by Microsoft Advertising. For more information on Microsoft Advertising, visit their website at: https://www.microsoft.com/vi-vn/

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