Asia Market Research

In this paper we will examine how COVID-19 has changed the way in which consumers/shopper behave in the FMCG market across the 8 markets in Asia.

Over the last couple of weeks, we have often been asked, “what learnings can we take from markets in recovery i.e. China and Korea?”. I guess this is a just and fair question to delve into. Whilst there are some very key and strong things other markets can consider; the reality is that, we can’t average Asia.

Lingving in COVID-19 Times FMCG: Asian Consumer/Shopper Reation During Lockdown

In this paper we will examine how COVID-19 has changed the way in which consumers/shopper behave in the FMCG market across the 8 markets in Asia.

Over the last couple of weeks, we have often been asked, “what learnings can we take from markets in recovery i.e. China and Korea?”. I guess this is a just and fair question to delve into. Whilst there are some very key and strong things other markets can consider; the reality is that, we can’t average Asia.
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This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

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