Asia Market Research

360-Degree View of the Consumer Journey from Purchase to Usage for In & Out-of-Home consumption

The same consumer will behave differently depending on the situation and the mood they are in. Even then, what they think, what they say and what they actually do, are not always the same. Brands having an in-depth understanding of the factors that impact on consumers’ attitude and behaviors will win consumers’ choices.

Combining 17 years expertise in continuously tracking what Vietnamese consumers buy for their family consumption at home, with both our new Out-of-Home panel launched in September 2018, and the latest 2019 update of the Drink Usage Study, Kantar proudly present to you our 360 degree approach in understanding Vietnamese consumers.

This holistic solution not only provides understanding into both purchase and usage behaviors but also the differences between In and Out of home, all based on Worldpanel data. It will help manufacturers and retailers define opportunity gaps to bring incremental growth into their portfolio.

Our report Winning Beverage sector: 360-Degree View of the Consumer Journey from Purchase to Usage for In & Out-of-Home consumption explores some key insights on how Vietnamese consumers, particularly those living in Ho Chi Minh City - the emerging Mega-city and soon to be the 1st Smart City of Vietnam, shop for and consume Non-Alcoholic Beverages.

Winning Beverage Sector

360-Degree View of the Consumer Journey from Purchase to Usage for In & Out-of-Home consumption

The same consumer will behave differently depending on the situation and the mood they are in. Even then, what they think, what they say and what they actually do, are not always the same. Brands having an in-depth understanding of the factors that impact on consumers’ attitude and behaviors will win consumers’ choices.

Combining 17 years expertise in continuously tracking what Vietnamese consumers buy for their family consumption at home, with both our new Out-of-Home panel launched in September 2018, and the latest 2019 update of the Drink Usage Study, Kantar proudly present to you our 360 degree approach in understanding Vietnamese consumers.

This holistic solution not only provides understanding into both purchase and usage behaviors but also the differences between In and Out of home, all based on Worldpanel data. It will help manufacturers and retailers define opportunity gaps to bring incremental growth into their portfolio.

Our report Winning Beverage sector: 360-Degree View of the Consumer Journey from Purchase to Usage for In & Out-of-Home consumption explores some key insights on how Vietnamese consumers, particularly those living in Ho Chi Minh City - the emerging Mega-city and soon to be the 1st Smart City of Vietnam, shop for and consume Non-Alcoholic Beverages.
 imge 1056

This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn