Asia Market Research

It's time to be bold. That’s the message from the Dentsu Aegis Network after they interviewed Chief Marketing Officers in a variety of international companies.

Consumers, now initiate the majority of interactions with a brand, not by activities from the brands marketing, according to more than half of CMOs we surveyed.

The result? Many brands are diluting their own identity and missing out on opportunities to deepen consumer relationships and need to ask the question of how brands can reassert themselves.

Dentsu Aegis Network – How brands should talk and not just listen

It's time to be bold. That’s the message from the Dentsu Aegis Network after they interviewed Chief Marketing Officers in a variety of international companies.

Consumers, now initiate the majority of interactions with a brand, not by activities from the brands marketing, according to more than half of CMOs we surveyed.

The result? Many brands are diluting their own identity and missing out on opportunities to deepen consumer relationships and need to ask the question of how brands can reassert themselves.
 imge 1056

This report was provided by Dentsu Aegis Network. For more information on Dentsu Aegis Network, visit their website at: https://us.dentsuaegisnetwork.com/