Asia Market Research

WARC’s 2019 Future of Strategy report is based on a global survey of strategists, and discusses the changing role of strategy in the context of increased focus on customer experience, growing competition from non-agency shops, and the continuing battle to sell and price its value.

The results paint a picture of both challenge and opportunity for strategists going forwards: as the role grows in importance outside the agency world, agencies will have to fight to retain talent and to sell the value of what they do.

WARC by Ascential - The Future of Strategy 2019

WARC’s 2019 Future of Strategy report is based on a global survey of strategists, and discusses the changing role of strategy in the context of increased focus on customer experience, growing competition from non-agency shops, and the continuing battle to sell and price its value.

The results paint a picture of both challenge and opportunity for strategists going forwards: as the role grows in importance outside the agency world, agencies will have to fight to retain talent and to sell the value of what they do.
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This report was provided by WARC by Ascential. For more information on WARC by Ascential, visit their website at: https://www.warc.com/Welcome

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