Asia Market Research

The past 12 months in the Asia-Pacific (APAC) media industry has been characterized by change.
New technologies, digital platforms and business models have all left their mark on the traditional media ecosystem. As data becomes more widely available, evaluation criteria for news content have become more quantifiable.

The APAC region is one of the world’s most dynamic and is home to many innovative businesses and this year, the PR Newswire Audience Development team interviewed nearly 1,000 journalists from nine markets across the APAC region to further understand their working habits and content preferences.

Although there are differences in economic development, culture, language and technology adoption, we observed several significant trends. To help international businesses better understand the regional media landscape, our team also compiled a list of the top ten business media in each of these nine markets.

In this survey, PR Newswire seeks to explore how the APAC media produces and assesses content. We will also discuss the corresponding impact on communications.

Asia Pacific Media Survey – Redefining the Value of Content

The past 12 months in the Asia-Pacific (APAC) media industry has been characterized by change.
New technologies, digital platforms and business models have all left their mark on the traditional media ecosystem. As data becomes more widely available, evaluation criteria for news content have become more quantifiable.

The APAC region is one of the world’s most dynamic and is home to many innovative businesses and this year, the PR Newswire Audience Development team interviewed nearly 1,000 journalists from nine markets across the APAC region to further understand their working habits and content preferences.

Although there are differences in economic development, culture, language and technology adoption, we observed several significant trends. To help international businesses better understand the regional media landscape, our team also compiled a list of the top ten business media in each of these nine markets.

In this survey, PR Newswire seeks to explore how the APAC media produces and assesses content. We will also discuss the corresponding impact on communications.
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This report was provided by Cision and PR Newswire. For more information on Cision and PR Newswire, visit their website at: https://www.cision.com/us/

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