Asia Market Research

WARC set out to identify the behaviors that would improve brands’ probability of success, publishing the ‘Anatomy of Effectiveness’ at the 2019 Cannes Lions Festival. It’s a great white paper, packed with nuggets of guidance for the marketing community. In a nutshell, it encourages brands to do five things: Invest for growth; Balance your spend; Be creative, be emotional, be distinctive; Plan for reach and Plan for Recognition.

This special report for “Asia” retained the five chapters of the original report, added the Asian perspective and invited experts from Asia’s marketing industry to respond. They have given their views on how the ideas from the ‘Anatomy of Effectiveness’ translate in Asia, based on their experience. We’ve also included a range of examples from across Asia, all drawn from WARC’s platform of case studies.

WARC by Ascential - Asia’s Anatomy of Effectiveness

WARC set out to identify the behaviors that would improve brands’ probability of success, publishing the ‘Anatomy of Effectiveness’ at the 2019 Cannes Lions Festival. It’s a great white paper, packed with nuggets of guidance for the marketing community. In a nutshell, it encourages brands to do five things: Invest for growth; Balance your spend; Be creative, be emotional, be distinctive; Plan for reach and Plan for Recognition.

This special report for “Asia” retained the five chapters of the original report, added the Asian perspective and invited experts from Asia’s marketing industry to respond. They have given their views on how the ideas from the ‘Anatomy of Effectiveness’ translate in Asia, based on their experience. We’ve also included a range of examples from across Asia, all drawn from WARC’s platform of case studies.
 imge 1056

This report was provided by WARC by Ascential. For more information on WARC by Ascential, visit their website at: https://www.warc.com/Welcome

Other Items