Asia Market Research

Digital transformation is the most commonly used term in seminars today, becoming a regular keyword in thousands of presentations. However, the exact concept of this term is still ambiguous because each industry’s approach to and recognition of it is different.

To put it simply, digital transformation is the application of digital technology in all aspects and behaviors of people. It is considered a trend and the future of all industries, including marketing activities. Digital transformation makes business marketing activities more intelligent and more modern - from sales process to customer care - by applying new technologies, the most outstanding application of which is AI.

This whitepaper from advertising platform, Coc Coc, and the Mobile Marketing Association (Vietnam) will provide the reader with better understanding of how AI operates in marketing and its particular benefits.

MMA – Mind Your Business – Best cases of AI in Marketing that actually helped companies to grow

Digital transformation is the most commonly used term in seminars today, becoming a regular keyword in thousands of presentations. However, the exact concept of this term is still ambiguous because each industry’s approach to and recognition of it is different.

To put it simply, digital transformation is the application of digital technology in all aspects and behaviors of people. It is considered a trend and the future of all industries, including marketing activities. Digital transformation makes business marketing activities more intelligent and more modern - from sales process to customer care - by applying new technologies, the most outstanding application of which is AI.

This whitepaper from advertising platform, Coc Coc, and the Mobile Marketing Association (Vietnam) will provide the reader with better understanding of how AI operates in marketing and its particular benefits.
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This report was provided by Mobile Marketing Association. For more information on the Mobile Marketing Association, visit their website at: https://www.mmaglobal.com/