Asia Market Research

Traveling abroad is no longer a luxury for many Chinese citizens as they are now enjoying rising incomes and better living standards. According to the latest statistics from the China Tourism Academy, Chinese tourists made 140 million outbound trips in 2018, up 13.5% year-on-year. Based on a survey of 2,800+ outbound Chinese tourists, this whitepaper, produced by Nielsen China, represents the latest trends and consumption habits of these travelers in overseas markets. It covers a variety of perspectives including the number of foreign countries visited, tourists’ consumption amounts and habits in overseas destinations, and their evolving demands. This survey also provides an alternative lens for observing China’s consumer and tourism market.

2018 Trends for Mobile Payment in Chinese Outbound Tourism

Traveling abroad is no longer a luxury for many Chinese citizens as they are now enjoying rising incomes and better living standards. According to the latest statistics from the China Tourism Academy, Chinese tourists made 140 million outbound trips in 2018, up 13.5% year-on-year. Based on a survey of 2,800+ outbound Chinese tourists, this whitepaper, produced by Nielsen China, represents the latest trends and consumption habits of these travelers in overseas markets. It covers a variety of perspectives including the number of foreign countries visited, tourists’ consumption amounts and habits in overseas destinations, and their evolving demands. This survey also provides an alternative lens for observing China’s consumer and tourism market.
 imge 1056

This report was provided by The Nielsen Company. For more information on The Nielsen Company, visit their website at: http://www.nielsen.com/apac/en.html/

Other Items