Asia Market Research

The IAB Opt-in Value Exchange Advertising Playbook is designed to help brand marketers and their agencies identify the various Opt-in Value Exchange advertising options available today. It is the first guide of its kind to provide guidance on creative delivery, what to buy how to buy, and measurement to help brands who are new to the space get started. Case studies are also presented to show the range of possibilities available to engage with consumers in a way that truly puts audience needs first.

The IAB - Opt-in Value Exchange Advertising Playbook for Brands

The IAB Opt-in Value Exchange Advertising Playbook is designed to help brand marketers and their agencies identify the various Opt-in Value Exchange advertising options available today. It is the first guide of its kind to provide guidance on creative delivery, what to buy how to buy, and measurement to help brands who are new to the space get started. Case studies are also presented to show the range of possibilities available to engage with consumers in a way that truly puts audience needs first.
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This report was provided by The Interactive Advertising Bureau (IAB). For more information on The Interactive Advertising Bureau (IAB), visit their website at: https://www.iab.com/

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