The McKinsey China Luxury Report 2019 is one of the preeminent studies on Chinese consumers and brands and focuses on “How young Chinese consumers are reshaping global luxury.” The report was produced by McKinsey Greater China’s Apparel, Fashion and Luxury Group and provides data on how Chinese consumers are set to contribute almost two-thirds of the global growth in luxury spending and prides insights and analysis of young Chinese, their media habits, how they buy products and more.