Asia Market Research

Chinese Tourists: Dispelling the Myths is an in-depth look at China’s outbound tourist market prepared by McKinsey China. Using findings from an in-depth quantitative survey of more than 2,000 Chinese tourists, the report provides new insights on China tourism trends, tourist behavior, and customer segments. The archetypes defined through this research will be of interest to travel agencies, retailers, and hotel brands as they try to capture a share of the growing Chinese outbound tourist market.

Chinese Tourists: Dispelling the Myths

Chinese Tourists: Dispelling the Myths is an in-depth look at China’s outbound tourist market prepared by McKinsey China. Using findings from an in-depth quantitative survey of more than 2,000 Chinese tourists, the report provides new insights on China tourism trends, tourist behavior, and customer segments. The archetypes defined through this research will be of interest to travel agencies, retailers, and hotel brands as they try to capture a share of the growing Chinese outbound tourist market.
 imge 1056

This report was provided by McKinsey & Company. For more information on McKinsey & Company, visit their website at: https://www.mckinsey.com/

Other Items