Asia Market Research

The explosion of the Internet, mobile usage, faster paced lifestyle and challenging working hours are adding more and more layers of complexity to consumers’ lives. They are increasingly striving for convenient solutions in all forms – whether simplicity, time saving or suitability. INTAGE Vietnam’s “Viettrack 2018 Report” looks at the need for convenience in both online and offline consumers’ behaviors, the factors that are driving their choices and provides brands and marketers with key insights and indicators for changing habits.

Intage Vietnam – Shoppers in the 4.0 Era

The explosion of the Internet, mobile usage, faster paced lifestyle and challenging working hours are adding more and more layers of complexity to consumers’ lives. They are increasingly striving for convenient solutions in all forms – whether simplicity, time saving or suitability. INTAGE Vietnam’s “Viettrack 2018 Report” looks at the need for convenience in both online and offline consumers’ behaviors, the factors that are driving their choices and provides brands and marketers with key insights and indicators for changing habits.
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This report was provided by Intage Vietnam. For more information on Intage Vietnam, visit their website at: https://www.intage.com.vn/

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