Asia Market Research

This report by Decision Lab was featured in the Mobile Marketing Association Forum events in Indonesia and Vietnam during 2018.

The report presents a number of interesting facts about online gaming behavior in Southeast Asia that was uncovered, that will surprise modern marketers about who the real mobile gamers are and how much time they spending playing.

In this report we answer the following critical questions:
• Who can I reach if I serve my ad inside the game apps?
• How much face time can I have with those gamers?
• Where and when can I catch those gamers?
• What type of ad and ad content should I serve to gamers?
• What can I do to engage gamers with my ads?

Decision Lab – A behavioral analysis of mobile gamers

This report by Decision Lab was featured in the Mobile Marketing Association Forum events in Indonesia and Vietnam during 2018.

The report presents a number of interesting facts about online gaming behavior in Southeast Asia that was uncovered, that will surprise modern marketers about who the real mobile gamers are and how much time they spending playing.

In this report we answer the following critical questions:
• Who can I reach if I serve my ad inside the game apps?
• How much face time can I have with those gamers?
• Where and when can I catch those gamers?
• What type of ad and ad content should I serve to gamers?
• What can I do to engage gamers with my ads?
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This report was provided by Decision Lab. For more information on Decision Lab, visit their website at: https://www.decisionlab.co/

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