Asia Market Research

Promotions are a significant investment for brands and retailers. Globally 1 out of 5 dollars spent in FMCG are on promotion but, how much of this investment generates incremental volume growth? This and other relevant topics are in the latest report from Kantar WorldPanel – Generating incremental growth through promotions. In this publication, Kantar’s staff pinpoint five principles to consider as retailers and manufacturers look to use promotions to achieve incremental growth.

Generating incremental growth through promotions

Promotions are a significant investment for brands and retailers. Globally 1 out of 5 dollars spent in FMCG are on promotion but, how much of this investment generates incremental volume growth? This and other relevant topics are in the latest report from Kantar WorldPanel – Generating incremental growth through promotions. In this publication, Kantar’s staff pinpoint five principles to consider as retailers and manufacturers look to use promotions to achieve incremental growth.
 imge 1056

This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

Other Items