Asia Market Research

There are a number of paths a brand can take, as well as major forces a brand needs to drive, in order to gain new category buyers. While there is an opportunity to capitalize on the optimism amongst the consumers and their spending, FMCG players must push harder to stand out and win in order to grow their business.

Indonesia has shown favorable performance throughout 2017, with stable inflation; improved export rates and increased funding for infrastructure spending. Altogether this boosted consumers' optimism towards their savings and ability to spend, as shown in the improved consumer confidence index.

This new report from Kantar Indonesia, discusses how brands can build relevance, meaningful brand propositions and communicate with their target audiences effectively.

Indonesia: The Route to Win in Disruptive Times

There are a number of paths a brand can take, as well as major forces a brand needs to drive, in order to gain new category buyers. While there is an opportunity to capitalize on the optimism amongst the consumers and their spending, FMCG players must push harder to stand out and win in order to grow their business.

Indonesia has shown favorable performance throughout 2017, with stable inflation; improved export rates and increased funding for infrastructure spending. Altogether this boosted consumers' optimism towards their savings and ability to spend, as shown in the improved consumer confidence index.

This new report from Kantar Indonesia, discusses how brands can build relevance, meaningful brand propositions and communicate with their target audiences effectively.
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This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

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