Asia Market Research

Fraud rising. Over Q1 2018, mobile app marketers were exposed to 30% more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.

The State of Mobile Fraud Q1 2018 - Asia Edition

Fraud rising. Over Q1 2018, mobile app marketers were exposed to 30% more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.

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This report was provided by Vietnam Fortress Tools. For more information on Vietnam Fortress Tools, visit their website at: https://www.appsflyer.com/

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