Asia Market Research

Vietnam is among the fastest growing economies in Asia, with a GDP target of 6.5% for 2017. Vietnam is changing, urbanisation predicted to gather pace, incomes rising. This change means consumers are more open to try brands that are different. Diffentiation is becoming more important than ever.

A Brief Overview Of Vietnam: Consumers, Media, Sports

Vietnam is among the fastest growing economies in Asia, with a GDP target of 6.5% for 2017. Vietnam is changing, urbanisation predicted to gather pace, incomes rising. This change means consumers are more open to try brands that are different. Diffentiation is becoming more important than ever.

Phill

PHIL WORTHINGTON
Managing Director
Millward Brown Vietnam

Phil Worthington is the Managing Director of Millward Brown Vietnam, responsible for overseeing the expansion of the Millward Brown brand in Vietnam. He is one of the most experienced authorities on the development of brands in Vietnam, having worked in the market research industry here since 1994. His particular area of focus is on understanding brands and their communications impact.

Interspersed with his time in Vietnam, Phil has also worked for market research companies in Myanmar (1997), the UK (1999-2001) and Thailand (2004-2007) and has a keen understanding of marketing in Southeast Asia. He is a key speaker at brand and marketing events in Vietnam and overseas.

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