Asia Market Research

Using athletes to promote sport brands is the most common way to marketing in the world. However, in Vietnam, this is still an unclear strategy. Why? Brands can’t keep a long relationship with the team. That is the thing we should focus on! How to maintain the relationship between the brands and the team. What are the benefits that brands can bring to VN sport sector?

Locate Vietnam Sport Brands In The Market

Using athletes to promote sport brands is the most common way to marketing in the world. However, in Vietnam, this is still an unclear strategy. Why? Brands can’t keep a long relationship with the team. That is the thing we should focus on! How to maintain the relationship between the brands and the team. What are the benefits that brands can bring to VN sport sector?

Hai Thanh Dang

HAI THANH DANG
Founder
Mofit & New York Health Club

Hai Dang has been in the sports and fitness business for the last seven years. He is the chairman of Vietnam Modern Fare Invest and Trading JSC, which specializes in fitness equipment and table tennis. The company is famous for its brand name “Mofit” and it is the exclusive distributor of Pulse Fitness UK and Double Fish Table Tennis and is a shareholder in the Japanese sport brands Mizuno in Vietnam.

Hai is interested in sport investment and in contributing to the development of the Vietnamese sports industry. He has cooperated with Vietnam Tourism, Sport and Culture Committee and Ho Chi Minh University of Sport to operate various projects including “Personal Fitness” and the “Group X Training Course”. His company - Mofit has successfully hosted and sponsored numerous table tennis competitions as a member of Vietnam Table Tennis Association. 

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