Asia Market Research

VR experiences are becoming more real than reality itself. However, once the extremes are conquered, what would be the next steps?

Virtual Reality - The Next Step to an Ultimate Sensorial Experience

VR experiences are becoming more real than reality itself. However, once the extremes are conquered, what would be the next steps?

Young Koh

Eun Young Koh
Team lead
Retail Experience Cheil Worldwide (Seoul)

Keynote speaker of VR contents at Spikes Asia Festival of Creativity 2017

Eun Young Koh is an experiential marketer and consumer trend researcher. She started her career at Samsung Electronics as a design strategist and moved to Cheil worldwide as a consumer insight based marketer. She has been leading innovative collaboration projects with designers and artists to position Samsung products within the “Art” and “Lifestyle” context.

Eun Young has been in charge of Samsung Serif TV global marketing since the first launch at the London Design Festival and is now leading Retail Experience Team to develop in-store contents and experiential solutions for Samsung Galaxy.

Eun Young is a keynote speaker and is conducting a VR contents seminar in Spikes Asia Festival of Creativity (Sept) 2017 and will coming to Saigon and will giving a shortened version of this seminar at our M2 event.

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