Asia Market Research

Spotlight of the Month – Biscuits: Hot season is coming! Biscuits have achieved outstanding growth for recent years, mostly driven by Tet season where one third of total Biscuits sales were earned from. With its strong momentum, the category is forecasted to continue enjoying double digit growth in Tet 2018. And in order to leverage further Tet’s success, businesses should plan well for not only Tet season but also post Tet period which seems to double value of a normal month.

FMCG Monitor September 2017

Spotlight of the Month – Biscuits: Hot season is coming! Biscuits have achieved outstanding growth for recent years, mostly driven by Tet season where one third of total Biscuits sales were earned from. With its strong momentum, the category is forecasted to continue enjoying double digit growth in Tet 2018. And in order to leverage further Tet’s success, businesses should plan well for not only Tet season but also post Tet period which seems to double value of a normal month.

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This report was provided by Kantar Worldpanel. For more information on Kantar Worldpanel, visit their website at: https://www.kantarworldpanel.com/global

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