Asia Market Research

Spotlight of the Month – The importance of Fresh Foods! Fresh Foods still represent the biggest spending in consumers’ wallet, however we are seeing changes in Fresh Food basket. Consumers now allocate more to fruits, vegetables and white meat (sea foods, fishes). Health concern may influence their shopping behavior not only in FMCG but also in Fresh Foods. Hence, prioritizing consumers’ wellbeing should be considered in order to drive further growth.

FMCG Monitor August 2017

Spotlight of the Month – The importance of Fresh Foods! Fresh Foods still represent the biggest spending in consumers’ wallet, however we are seeing changes in Fresh Food basket. Consumers now allocate more to fruits, vegetables and white meat (sea foods, fishes). Health concern may influence their shopping behavior not only in FMCG but also in Fresh Foods. Hence, prioritizing consumers’ wellbeing should be considered in order to drive further growth.

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This report was provided by Kantar Worldpanel. For more information on Kantar Worldpanel, visit their website at: https://www.kantarworldpanel.com/global

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