Asia Market Research

Overall, growth in FMCG market in Asia slightly declined to 3.0% year-on-year in Q2, compared to 3.4% in Q1. E-commerce channel continues to drive strong growth, on the back of rising tech-savvy consumers. Three common trends are observed across Asia – health, convenience and individualized needs. Consumers are willing to spend more on healthy choices and they are looking for convenient purchases like easy to cook and/or instant food products. Individualized categories such as personal care products are still enjoying impressive growth on rising demand.

Consumer Insights Asia Q2 2017

Overall, growth in FMCG market in Asia slightly declined to 3.0% year-on-year in Q2, compared to 3.4% in Q1. E-commerce channel continues to drive strong growth, on the back of rising tech-savvy consumers. Three common trends are observed across Asia – health, convenience and individualized needs. Consumers are willing to spend more on healthy choices and they are looking for convenient purchases like easy to cook and/or instant food products. Individualized categories such as personal care products are still enjoying impressive growth on rising demand.

 cxcxxz

This report was provided by Kantar Worldpanel. For more information on Kantar Worldpanel, visit their website at: https://www.kantarworldpanel.com/global

Other Items