Asia Market Research

A shifting trend among Chinese consumers has seen ‘out of home’ (OOH) consumption rising significantly, signaling a major change in how Chinese customers choose to consume their food and beverage. According to volume one of Kantar Worldpanel and Bain & Company’s 2017 China shopper report, China’s Two Speed Growth: In And Out Of The Home, the results show that “two-speed” home consumption is continuing and that instead of preparing food at home, many Chinese consumers now prefer restaurant food delivery or dining out.

China Shopper Report 2017 - Series 1

A shifting trend among Chinese consumers has seen ‘out of home’ (OOH) consumption rising significantly, signaling a major change in how Chinese customers choose to consume their food and beverage. According to volume one of Kantar Worldpanel and Bain & Company’s 2017 China shopper report, China’s Two Speed Growth: In And Out Of The Home, the results show that “two-speed” home consumption is continuing and that instead of preparing food at home, many Chinese consumers now prefer restaurant food delivery or dining out.

 

This report was provided by Kantar Worldpanel. For more information on Kantar Worldpanel, visit their website at: https://www.kantarworldpanel.com/global

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