Asia Market Research

2016 has seen big changes in how retailers promote, and subsequently how shoppers buy their groceries. After decades of ever-increasing FMCG promotions, the proportion sold on deal is now falling. The rise of the discounters with their EDLP strategies has been followed by other retailers moving away from their previous high-low pricing models. Promotional mechanics are changing too, with volume-driving multi-buy deals making way for simpler price cuts.

Promotions: Do You Know What You Don’t Know?

2016 has seen big changes in how retailers promote, and subsequently how shoppers buy their groceries. After decades of ever-increasing FMCG promotions, the proportion sold on deal is now falling. The rise of the discounters with their EDLP strategies has been followed by other retailers moving away from their previous high-low pricing models. Promotional mechanics are changing too, with volume-driving multi-buy deals making way for simpler price cuts.

 

This report was provided by Kantar Worldpanel. For more information on Kantar Worldpanel, visit their website at: https://www.kantarworldpanel.com/global

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