Asia Market Research

Brands need to navigate through the information overload and attention spans shorter than that of a goldfish. Key concepts and key questions to help marketers simplify their journey through this content chaos.

Content Chaos

Brands need to navigate through the information overload and attention spans shorter than that of a goldfish. Key concepts and key questions to help marketers simplify their journey through this content chaos.

Abhijit

Abhijit Das
Chief Strategy Officer
Leo Burnett Vietnam

Abhijit serves as a sounding board for strategic questions that surround the brand and the business. He comes with 15+ years of experience in Brand Consulting, Consumer Insights and New Media. An active thought leader and provocateur in industry conversations shaping the business of communication.

He is referred to as the 'New Age Planner' in media for his progressive thinking and frameworks, which have helped brands create media agnostic solutions that address real business problems.

His work has been highlighted in numerous regional advertising & marketing award shows including the AMEs, MMAs, WARC Prize for Asian Strategy, and the WARC Prize for Innovation and the APPIES.