Asia Market Research

The report prepared is, as always, divided into two sections. Ogilvy reviews how their predictions fared from last year. (Hint: We did okay, but we got one totally, utterly wrong. Also, Ogilvy didn’t predict Trump. Or Brexit. So you might want to stop reading now.) This year, they have got five trends for you, their biggest haul ever: The Chatbot Gold Rush, The Abdication of Ethical Decision Making, A Video First World, Twitter Retrench and Facebook’s Proprietary Metric Problem.

Key Digital Trends For 2017

The report prepared is, as always, divided into two sections. Ogilvy reviews how their predictions fared from last year. (Hint: We did okay, but we got one totally, utterly wrong. Also, Ogilvy didn’t predict Trump. Or Brexit. So you might want to stop reading now.) This year, they have got five trends for you, their biggest haul ever: The Chatbot Gold Rush, The Abdication of Ethical Decision Making, A Video First World, Twitter Retrench and Facebook’s Proprietary Metric Problem.

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This report was provided by Ogilvy & Mather. For more information on Ogilvy & Mather, visit their website at: http://www.ogilvy.com/

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