Asia Market Research

Emerging market spend on FMCG grew by $34 billion in 2016, up +6% vs last year, while developed markets sales were flat. Kantar Worldpanel’s fifth annual Brand Footprint study is published today, ranking the most chosen FMCG brands across the world and revealing a macro view on the global FMCG industry.

2017 Brand Footprint - A Global Ranking Of The Most Chosen Consumer Brands

Emerging market spend on FMCG grew by $34 billion in 2016, up +6% vs last year, while developed markets sales were flat. Kantar Worldpanel’s fifth annual Brand Footprint study is published today, ranking the most chosen FMCG brands across the world and revealing a macro view on the global FMCG industry.

 

This report was provided by Kantar Worldpanel. For more information on Kantar Worldpanel, visit their website at: https://www.kantarworldpanel.com/global

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